Business Strategies

As a business owner, you have put in many long hours making sure your business is successful. But if you want to keep it growing in the years ahead, you will need to develop a brand strategy that will keep your business and its products or services appealing to both new and existing customers.

For some businesses, the COVID-19 pandemic changed things overnight. Employees went home with their laptops and some haven’t returned to the office in over a year. What people thought would be temporary is looking very permanent.

If things work out the way they are planned, you may be receiving a second stimulus check in the coming weeks.

Have your sales dived during COVID? You wouldn’t be alone - many small businesses have struggled with the abrupt shift in our economy.

For many small businesses, operating under ordinary conditions is hard enough when it comes to maintaining cash flow, especially for small businesses.  However, when you toss in a pandemic on top of the usual obstacles that appear, the situation may feel overwhelming.  Yet, despite the vast majority of small businesses in the U.S.

When they first launch their business, few small business owners think about putting together and documenting policies. They focus on marketing and reaching new clients, the services they’ll offer, and what they’ll charge for them.

Every small business is different, even in the same industry. Services, products, and clients all bring with them unique challenges. But most problems small business owners face fall into similar, broad categories.

Reputation is everything - particularly for a small business owner. Referrals bring you new business, and word-of-mouth can establish you as a trustworthy partner in your community. In the past, your reputation flowed between individuals or written recommendations that you solicited, but all this has changed with the Internet.

In the process of taking stock of your business at the start of 2020, did you decide to look at your insurance policies? Before you review those thick stacks of paper, you should learn about the major types of insurance policies.

Does your 2020 business plan include purchasing fixed assets? Maybe you’re expanding your bakery and will need to buy a new commercial fridge and oven. Or, perhaps you need additional machinery to handle planned growth and new orders.